Select Additional Metadata to add copyright or public domain information if applicable. Try beginning the summary using an action verb like Learn, Discover, Explore, etc. Make sure the Author: field doesn’t identify a specific individual within your organization.Įnter a keyword-optimized summary of your document in the Subject: field. Select File > Properties or use the keyboard shortcut Ctrl + D on Windows or Cmd + D on Mac and select the Description tab.Įnter a keyword-optimized title in the Title: field. View details on how to add Document Properties PDF files have a title and meta description just like a web page. Include additional subheadings if necessary to improve navigation. To check the mobile viewing experience of your PDF, open the file in the Acrobat Reader mobile app and turn on Liquid Mode. Run text recognition on all scanned documents

Use short paragraphs containing keywords and listsĪdd internal and external (content on your website or other websites) hyperlinksĪdd a hyperlinked table of contents for documents longer than 25 pages Use keyword subheadings organized in a hierarchical structure Use a single main heading/title beginning with a keyword

PDF content should be unique and structured as follows: View details on how to create unique content Create unique contentĬreate PDF content that is different from the information your web pages. Learn how to optimize a PDF for improved discoverability and search engine ranking on the web. Optimize PDFs for SEO (Search Engine Optimization)

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